With the strength of social media and other digital channels, people often forget the power of traditional media within an effective communications strategy.
For those who value it, traditional media is a critical component in creating a multi-platform mix of both offline and online channels. And while newspaper circulation and TV viewership are dropping, traditional media is still often used to drive large audiences to digital platforms such as websites or to create ‘buzz’ in social media sites.
In her blog, Elena Verlee, a public relations practitioner, cites the following reasons we still need traditional media:
Although there is no doubt that digital media is becoming more prominent, integrating your communication strategy into both new and old media can help you achieve your desired level of exposure.
Marc Slavin is a communications strategist who employs philosophical and psychological approaches to creating communication plans. Visit this blog for more articles on effective communication.
For those who value it, traditional media is a critical component in creating a multi-platform mix of both offline and online channels. And while newspaper circulation and TV viewership are dropping, traditional media is still often used to drive large audiences to digital platforms such as websites or to create ‘buzz’ in social media sites.
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In her blog, Elena Verlee, a public relations practitioner, cites the following reasons we still need traditional media:
- It is instantly recognizable. Traditional media has long been used as a platform for people who want to gather reliable news and information. Until today, most people are still aware of the name of the most credible newspapers than the most popular blogs.
- It has more status and authority. Traditional media coverage of a company’s event, for instance, can help the organization gain more credibility than by just merely posting the event on their company website or social media account.
- Most social media feeds are gathered on traditional media. Bloggers, for example, often cite news channels on their blog entries as reference for their stories.
Image source: blog.selfstorage.com
Although there is no doubt that digital media is becoming more prominent, integrating your communication strategy into both new and old media can help you achieve your desired level of exposure.
Marc Slavin is a communications strategist who employs philosophical and psychological approaches to creating communication plans. Visit this blog for more articles on effective communication.
