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| Image Source: prmoment.com |
Effective internal communications relies heavily on the channel in which it is being delivered. No matter how well-written a piece of internal information is, if no one reads or understands it, it is considered useless. This is why many internal notes are written in short prose or bullet points.
Nevertheless, many communication consultants have found that short messages are not enough to generate sufficient impact. Today’s sensibilities have changed the way people perceive information. More people like colors and visually impacting materials. This has prompted the need for visual aids in internal business communications.
The rules remain the same, however: visual aids should not be jarring or filled with too much information. People appreciate short points. Infographics are an ideal way to communicate with staff, especially for reminders on office politics. For example, many companies are now using such infographics placed strategically around the office on cleanliness reminders or the business’ goals and visions. The short but visually attractive artwork – as it were – draws people in and the message is effectively delivered at a substantially reduced cost.
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| Image Source: talentculture.com |
It must be noted though the infographics are not necessarily the best medium for sensitive data or truly serious business messages. Again, the efficacy of the message is dependent on how it is communicated. Executives are reminded that strongly-worded papers should still be delivered in the traditional way.
Determining the difference becomes easier when entrepreneurs seek the advice of a trusted communications consultant.
Achieve excellent communication among your employees when you speak with communications specialist Marc Slavin. Learn more when you follow this Twitter account.
