The corporate get-up is one of the most powerful communication tools made available to the protagonists in a capitalist environment. Dressing up for work might become a little challenging, and this is naturally so because you tend to communicate credibility with what you wear. It pays to take one’s time and be extra careful.
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The first thing to understand about dressing up is that its primary effect is on the one who dresses up. Power dressing is like a signal to the dresser to literally wear a role and a corresponding attitude to approach business with.
The next level of effect is felt by the person who sees the dresser. This is where impressions are formed. It’s not so much the brand you’re wearing. Anything whose colors match well can be worn. But if there are awkward crumples and creases in the fabric, this may give people a wrong impression of your attitude. Needless to say, corporate dressing does not necessarily condone the loud and exuberant colors.
How you carry what you dress matters as well. If you’re wearing clothes that are too tight, this will show when you have difficulty in breathing. If it is too loose, it can make you look sloppy. If you are wearing the most beautiful get-up, but you are doing so without the proper body posture, you won’t do any justice to the attire at all.
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All of these are contributory to one’s credibility. The first impression is that crucial first step in a series of moves that are aimed to win over the trust of the person in front of you, whether it’s a client or a colleague. If you learn the art of improving your appearance, your credibility rating is sure to go up.
Marc Slavin is a veteran communications practitioner whose expertise in organizational development has helped many companies in America. For more on organizational communication, follow this Twitter account.
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