Facebook Messenger Bots: Will This New Technology Change the Way Businesses Communicate?

Recently, Facebook launched its new messenger bots, which many business experts say will change the way companies communicate with each other.

The concept is relatively simple: Facebook believes that companies should be able to communicate with each other with the same ease as friends do. Currently, Facebook messenger has more than 900 million monthly users worldwide. These business bots, with features such as an automated customer service, contact and interactive experience, and e-commerce guidance, are an ultimate messenger upgrade. These chat bots can be likened to an all-in-one secretary that can reach millions of customers after being activated with a single click. Business forecasts suggest that Facebook could generate billions of additional revenue and keep up with other bot platform competitors through this new development. 

Image Source: forbes.com

On the other hand, there have been a few snags to the application. The chat bots are still in the infancy stage and there are still bugs to fix. Additionally, with the recent controversy over Microsoft’s "racist" bots, many companies are hesitant to transition their communications to an artificial intelligence. One study showed that many business people still consider business communications as a personal endeavor – one that would still require direct communication with a human. 

With this, most predictions for the supposed radical shift in business communications are tempered by the idea of a gradual transition. The change will come but many analysts give complete technological absorption a couple more years. 

Image Source: techcrunch.com

Marc Slavin has helped launch several effective business communications projects and is a respected communications consultant. Follow this Twitter account to learn more news about business communications.

What Makes a Successful Political Campaign?

It’s election season once again. We’ve seen a lot of bloopers and laudable campaigns from political bets, but what makes these campaigns successful? With a lot of dollars on the line, PR companies have been consulting psychologists, researchers, and other professionals to find out to what the public wants from their leaders. 

Image source: the-numbers.com

Appeal to voters’ emotions

What do the voters want? Health care? Wage hike? Less crime? More opportunities for women? To run a good campaign, the candidate must “know” what the voters want and appeal to it. 

Credibility and values

Why would people vote for someone who is not credible to them? Voters look at politicians in a different perspective. If these politicians hold values that are not aligned with what they want, voters consider other candidates. However, if politicians keep their values and credibility intact, they might just get the votes they need. 

Targeting possible advocates

When politicians have already “locked” on their possible advocates, the rest of the voting class will follow. They need a strong background, so they target people whose opinions are taken seriously, as their secondary “promoters”. 

Image source: bfiprinting.com

Positive message

People look for campaigns that spread happiness, warmth, and other positive messages. These make politicians more attractive to voters.

Playing with what’s already there

Have a blooper, a meme, or a tagline that’s yours? Play and do tricks with it, and turn these negative tags to your advantage. 

Marc Slavin is a California-based communications consultant who has worked with various clients including large organizations, public offices, and private companies. Learn more about PR strategies when you follow this Twitter account.