It’s election season once again. We’ve seen a lot of bloopers and laudable campaigns from political bets, but what makes these campaigns successful? With a lot of dollars on the line, PR companies have been consulting psychologists, researchers, and other professionals to find out to what the public wants from their leaders.
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Image source: the-numbers.com
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Appeal to voters’ emotions
What do the voters want? Health care? Wage hike? Less crime? More opportunities for women? To run a good campaign, the candidate must “know” what the voters want and appeal to it.
Credibility and values
Why would people vote for someone who is not credible to them? Voters look at politicians in a different perspective. If these politicians hold values that are not aligned with what they want, voters consider other candidates. However, if politicians keep their values and credibility intact, they might just get the votes they need.
Targeting possible advocates
When politicians have already “locked” on their possible advocates, the rest of the voting class will follow. They need a strong background, so they target people whose opinions are taken seriously, as their secondary “promoters”.
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Image source: bfiprinting.com
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Positive message
People look for campaigns that spread happiness, warmth, and other positive messages. These make politicians more attractive to voters.
Playing with what’s already there
Have a blooper, a meme, or a tagline that’s yours? Play and do tricks with it, and turn these negative tags to your advantage.
Marc Slavin is a California-based communications consultant who has worked with various clients including large organizations, public offices, and private companies. Learn more about PR strategies when you follow this Twitter account.
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