Recently, Facebook launched its new messenger bots, which many business experts say will change the way companies communicate with each other.
The concept is relatively simple: Facebook believes that companies should be able to communicate with each other with the same ease as friends do. Currently, Facebook messenger has more than 900 million monthly users worldwide. These business bots, with features such as an automated customer service, contact and interactive experience, and e-commerce guidance, are an ultimate messenger upgrade. These chat bots can be likened to an all-in-one secretary that can reach millions of customers after being activated with a single click. Business forecasts suggest that Facebook could generate billions of additional revenue and keep up with other bot platform competitors through this new development.
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| Image Source: forbes.com |
On the other hand, there have been a few snags to the application. The chat bots are still in the infancy stage and there are still bugs to fix. Additionally, with the recent controversy over Microsoft’s "racist" bots, many companies are hesitant to transition their communications to an artificial intelligence. One study showed that many business people still consider business communications as a personal endeavor – one that would still require direct communication with a human.
With this, most predictions for the supposed radical shift in business communications are tempered by the idea of a gradual transition. The change will come but many analysts give complete technological absorption a couple more years.
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| Image Source: techcrunch.com |
Marc Slavin has helped launch several effective business communications projects and is a respected communications consultant. Follow this Twitter account to learn more news about business communications.
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